Electra Consumer Products Ltd.

Portofino served as the exclusive sell-side investment banker in the sale of 50% of Sa'ar A.T Enterprise & Trade for an amount of $26 million to Electra Consumer Products, a publicly traded company, who's engaged in the import, manufactureing and marketing of various consumer products. The structure included an investment in the company and acquisition of shares based on a $40 million valuation. Sa'ar activities include: import, production, marketing and distribution of equipment and clothing for traveling, camping, skiing and snowboarding, outdoor sports and leisure. the company holds the concession for the international brand Columbia in Israel and operates 3 retail chains.

Acquired By

Portofino Investments


Date completed

Target company
Sa'ar A.T Enterprise & Trading Ltd

Target country

Acquirer company
Electra Consumer Products Ltd.

Acquirer country

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