The German eReading market has expanded a lot during 2010 with eBooks representing already 5 percent of the total revenue of downloaded files. The selling of electronic books generated total revenues of 21.2 million Euro*. One of the reasons why Thalia expands their strong market position in the German eReading market: “Since launching our own eReader OYO in October 2010 we have established ourselves as one of the leading providers for digital reading in Germany. With our “smart-reading-strategy” we consequently follow this way. For Thalia smart reading is not only letting the costumer choose the content. Additionally the customer is free to choose the device he wants to read the content on. In combination with our personal advisory, our service and our expertise in bookselling trade the “smart-reading-strategy” will become an important long term part in the multichannel focus of Thalia, explained Michael Busch, manager of Thalia Holding the strategic approach. To implement their “smart-reading-strategy”, Thalia integrates the Berlin based company textunes in their concept. The 2009 founded start-up business has meanwhile developed to one the leading providers of platform overlapping eBook-Apps. Furthermore it offers their users the possibility to compare literary likings and -acquirements over community- and social reading functions.
The decision to purchase textunes GmbH and launch an own eReading-App is also based to the fact of rapid increase in the German Smartphone- and Tablet PC market. “The focus in digital content which can also be read on other mobile end devices like smartphones and tablets has heavily increased during the last 12 months”, explained Michael Busch. “Additionally to OYO and our existing content and service offerings we enlarge our expertise in the German eReading market through the comprehensive know-how and offerings of textunes and an own eReading-App to offer our clients a wider and more diversified digital reading adventure.
“Right from the start it was our goal to offer people the possibility to always have access to literature wherever they are and also inspire people for digital reading even if they haven’t had contact with it before. We are glad to cooperate with Thalia to work on expanding in the German-speaking region”, said Simon Seeger, manager of textunes GmbH. “Thalia and textunes complement one another perfectly and with our own eReader, eReading-App and with advisory and service in the stationary bookstores we are ideally set up for a long lasting payoff”, said textunes manager Volker Oppmann.
The purchase of textunes GmbH through Thalia Holding took place on 1. August2011. Both parties agreed not to disclose the purchase price.CatCap has successfully advised the shareholders of textunes on the transaction.































